My role at Kate McLeod was to lead creation and execution of all digital marketing design assets, focusing on high-quality, conversion-optimized creative for eCommerce, email, social, and paid media. It involves designing campaign visuals, product pages, email templates, and ad creatives while maintaining brand consistency. The position also manages packaging and UX design, builds scalable templates and systems, and partners closely with marketing leadership and retouchers to refine and optimize performance-based designs.
A collection of the many emails I designed for Kate McLeod
I designed and illustrations the 2024 Valentine’s Day packaging for Kate McLeod
Designs I created for the Kate McLeod Product detail pages
“I created Brand guidelines and templates for Kate McLeod social, PDPs, email and more.”
I designed the 2025 Holiday packaging (illustrations by Sara Boccaccini Meadows)
A mix of organic and paid social for Kate McLeod